Advisory, leadership and product work spanning AI search, technical diagnosis, migrations, content systems and platform-scale growth.
Discuss a projectThe common thread is not an industry or a channel. It is bringing structure to work where the answer is not obvious.
Flagship work across GEO, technical diagnosis, migrations, content systems and platform scale. Each engagement combined evidence, senior judgement and practical guidance a team could act on.
Building an AI-search measurement framework before the playbook existed
A confidential GEO engagement for a major European visitor attraction that was being overlooked in AI-generated recommendations. The work combined prompt-level measurement, technical SEO diagnosis, entity analysis and third-party source research to explain why—and to establish a credible path forward.
Multi-brand GEO Audit and AI Search Analysis Through Performics
An enterprise GEO programme across a global automotive portfolio, designed to establish how multiple brands and product categories appear in AI-driven discovery now, identify the factors shaping visibility, and create a baseline that can be measured again after implementation.
Migration and Technical SEO Support for Digital Transformation Projects
Technical SEO support across large-scale website migrations and CMS upgrades, including site architecture, redirects, page speed, structured data, staging QA and post-launch validation.
Search demand, AI-assisted knowledge products and professional communities at platform scale
Across almost five years at LinkedIn, I progressed through community and creator roles, built more than 30 communities serving over four million members, supported the Top Voices programme and contributed search insight to Collaborative Articles—an early generative-AI knowledge product combining AI-created starters with expert contributions.
Products, publishing projects and communities that demonstrate systems thinking, technical fluency and the ability to turn an ambiguous problem into something people can use.
An AI-search visibility platform for agencies and marketing teams
I built Bedrock Search to help agencies and marketing teams audit, brief and monitor brand visibility across AI-driven search. It turns prompt responses, citations and technical evidence into a structured baseline and a prioritised client-ready plan.
A mobile-first prospecting platform that turns public business signals into useful sales opportunities
I designed and built Pocket Leads to make local-business prospecting faster and more useful for agencies, freelancers and field sales teams. It combines several discovery routes with filters, opportunity signals and concise outreach briefs instead of forcing users to assemble the same evidence manually.
A managed website service designed to remove the cost, delay and DIY burden for small businesses
I helped create Elkwood Studios as an end-to-end website system for referral-led small businesses. Clients describe the business and review the result; the platform and delivery workflow handle the design, copy, imagery, hosting, domain, SSL and ongoing changes.
Turning one worker's story into a book, a 350,000-person community and a platform for retail voices
What began as a self-published account of thirteen years in retail became a large, participatory media and community project. Retail Stole My Life and Retail Worker Confessions gave frontline workers a place to share stories, find recognition and collectively surface issues affecting the sector.
AI SEO Workflow Platform
An AI-powered content creation platform co-founded to eliminate the content briefing bottleneck. Ampli analyses the top 10 ranking competitors, identifies keywords, maps internal links, and generates structured briefs in under 2 minutes -- replacing a 4+ hour manual process. Optionally produces full articles using GPT-4, Gemini, or Claude.
