The overview
An AI-powered content creation platform co-founded to eliminate the content briefing bottleneck. Ampli analyses the top 10 ranking competitors, identifies keywords, maps internal links, and generates structured briefs in under 2 minutes -- replacing a 4+ hour manual process. Optionally produces full articles using GPT-4, Gemini, or Claude.
01
The Bottleneck
Manual content briefing is a grind. Researching competitors, analysing search intent, finding secondary keywords, structuring outlines -- it adds up to around 2 hours per piece, then a writer needs another 2 hours. Most AI writing tools skip the research entirely, producing generic content with no competitive analysis or keyword strategy.
02
Time Savings
2 hrs
Manual brief creation
<2 min
Ampli brief generation
4+ hrs
Total saved per article
<60 sec
AI article generation
03
Content Brief Engine
Enter a keyword and URL. Ampli fetches the top 10 ranking URLs, analyses their content, and generates a comprehensive brief: secondary keywords with search volume, intent classification, recommended heading structure, SEO metadata, internal linking opportunities, People Also Ask sections, and NLP keyword variations.
04
AI Article Generation
Generate full articles using GPT-4, Gemini, or Claude. Each supports up to 3 rewrites with version management. The Amend with Ampli feature allows highlighting a section and describing a change -- the AI rewrites just that portion. Export to Word, PDF, or copy directly into any CMS.
05
Multi-Website Management
The platform supports managing content across multiple websites per subscription tier. A built-in blog publishing system with categories, tags, and author profiles lets users publish directly from Ampli without a separate CMS. Particularly valuable for agencies managing multiple client sites.
06
Pricing
Freemium model with 3 free briefs. Paid plans scale from Lite (5 briefs/month, 1 website) through Agency tier (50 briefs/month, 10 websites), from £79 to £675/month. Top-up packs available for burst capacity. Stripe handles all billing.
“Ampli removes the grind of building content briefs. Expert-level structure, SEO insights, and ready-to-go articles -- faster than you can make a coffee.”
The strategic takeaway
What this work demonstrates
The value is not the volume of activity. It is the quality of the decisions the work makes possible.
