Senior search expertise for decisions that carry weight.
I help ambitious organisations and agencies diagnose complex SEO problems, de-risk important changes and build practical strategies for visibility across Google and AI search.
I help teams move from uncertainty to action.
Bring me in when the answer is not obvious, the consequences matter and your team needs a senior specialist who can turn evidence into a clear decision.
Selected work
A Major European Visitor Attraction
A confidential GEO engagement for a major European visitor attraction that was being overlooked in AI-generated recommendations. The work combined prompt-level measurement, technical SEO diagnosis, entity analysis and third-party source research to explain why—and to establish a credible path forward.
Stellantis
An enterprise GEO programme across a global automotive portfolio, designed to establish how multiple brands and product categories appear in AI-driven discovery now, identify the factors shaping visibility, and create a baseline that can be measured again after implementation.
Across almost five years at LinkedIn, I progressed through community and creator roles, built more than 30 communities serving over four million members, supported the Top Voices programme and contributed search insight to Collaborative Articles—an early generative-AI knowledge product combining AI-created starters with expert contributions.
Trusted to work where the stakes are high
Independent proof, not just a client list
YunoJuno connects industry-vetted specialists with more than 12,000 clients, including global enterprises and leading agencies. I have worked through the platform since 2016.
5.0 rating
across 39 verified reviews
Freelancer of the Year Award nominee
YunoJuno
“I worked with Rob to bring to life a strategy that required seven SEO-focused industry pieces for a three-month campaign. Rob provided all my copy, as well as well written meta descriptions and image tags. The result for me was a reduced spend and an increased ROI with site traffic up 33% across the campaign, so I would be happy to recommend him.”
01 / 18
Need senior judgement on a difficult search challenge?
Tell me what is changing, what is unclear and what your team needs to decide. I will help you turn it into a practical route forward.