About Rob Knott

I am a UK-based fractional SEO, GEO and AI-search consultant. Organisations bring me in for the difficult part: diagnosing an unexplained decline, planning a risky migration, untangling international search, building a content direction or establishing how to measure visibility in AI-powered discovery.

I started in commercial copywriting, moved into technical SEO, led search strategy for large and complex websites, and spent nearly five years at LinkedIn working across communities, creators and AI-assisted content systems. That combination is why I can move between crawlability and rendering, content architecture and on-page quality, and the newer questions surrounding citations, entities and visibility in AI-powered discovery.

Today, the work spans multi-brand GEO analysis, technical investigations, migrations, AI-search baselines, content strategy, developer enablement and senior advisory. I work project by project, on contract or as a fractional specialist: establish the evidence, design the approach, help the team implement it and make the result measurable. Current and recent enterprise experience includes the Stellantis portfolio through Performics and major visitor, technology and consumer brands through Monks.

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Editorial collage portrait of Rob Knott
Experience
10+ years
Current focus
SEO, GEO and AI search
YunoJuno
5.0 from 39 reviews

Strategic advice grounded in implementation

Technical SEO has always required close partnership with developers: defining requirements for templates, Core Web Vitals, rendering, structured data, migrations and technical QA. Building with modern AI-assisted development tools has deepened that understanding and made me better at writing specifications, prototyping solutions and judging what is genuinely practical.

I use AI to increase leverage, not remove accountability. The useful pattern is evidence, automation and scale with a human still responsible for judgement, quality control and intervention.

Self-taught and highly self-directed, I moved from retail management into digital in 2014 and built my career through curiosity, sustained learning and practical experimentation.

I learn quickly, stay close to emerging technology and build practical solutions rather than waiting for perfect conditions. I take the work seriously without taking myself too seriously, and value humour, candour and generosity in a team.

A flexible toolkit for evidence, delivery and measurement

I choose tools around the decision the work needs to support. The important part is how the evidence connects, where judgement is applied and whether the outcome can be implemented and measured.

Search evidence

Crawling, demand, competitors and organic performance

  • Screaming Frog
  • Ahrefs
  • Semrush
  • Google Search Console
  • GA4
AI research

Prompt analysis, answer quality and workflow acceleration

  • OpenAI
  • Claude
  • Gemini
  • AccuLLM
  • AccuRanker
Prototyping

Testing ideas as working systems instead of static recommendations

  • React
  • TypeScript
  • Python
  • Node.js
  • PostgreSQL
Automation

Connecting research, reporting and repeatable delivery workflows

  • Make
  • n8n
  • APIs
  • Structured data pipelines
Delivery

Turning strategy into briefs, tickets, dashboards and decisions

  • Jira
  • Notion
  • Google Sheets
  • Looker Studio
  • Asana

Three chapters, one consistent thread

Each stage added a different kind of scale: first audiences, then platforms, now complex search decisions across enterprise teams.

01

2014 to 2019

Audience insight + technical scale

Finding the voice, then learning the systems

A self-published book opened the door to digital work. Copywriting became SEO, community-building became audience strategy, and large-scale directory work created the technical foundation.

  1. 1.1Retail Stole My LifeA book became communities serving 350,000+ retail workers.
  2. 1.2From copywriting into SEOCommercial content became a route into technical and strategic search.
  3. 1.3Thomson LocalSearch strategy across a directory containing more than 20 million pages.
  4. 1.4Independent consulting beginsStarted building the YunoJuno record that now includes 39 verified reviews.
02

2019 to 2023

Platforms + participation + early AI

Learning platform scale from the inside

LinkedIn connected community growth, creator programmes, search demand and early generative AI. MoreNiche added portfolio-level SEO leadership across affiliate and brand businesses.

Read the LinkedIn story
  1. 2.130+ LinkedIn communitiesBuilt communities serving over four million members.
  2. 2.2Collaborative ArticlesApplied search insight to an early GPT-4-era knowledge product.
  3. 2.3Top VoicesSupported the programme recognising influential professional contributors.
  4. 2.4Head of SEO at MoreNicheSet direction across more than ten affiliate and brand sites.
03

2023 to present

Fractional strategy + GEO leadership

Senior consulting for important moments

The work now centres on migrations, technical diagnosis, content systems and GEO programmes for organisations that need senior judgement, a credible baseline and a plan their teams can deliver.

  1. 3.1CoherenceMigration and technical SEO through digital transformation.
  2. 3.2MonksEnterprise technical SEO and AI-search consulting.
  3. 3.3Stellantis through PerformicsMulti-brand GEO baselining across a global automotive portfolio.
  4. 3.4Products and prototypesTurning consulting methods into working tools such as Bedrock Search and Ampli.

Want to work together?

Available for agency partnerships, technical SEO audits, migration projects, AI search visibility baselines, developer enablement and senior search advisory.

Book a call