A clear engagement from the start
Agree the products, market, content inventory and publishing capacity first. The proposal specifies the number of detailed briefs and the depth of any existing-content audit.
Timing and delivery
Delivered as a research and planning project with discovery, direction review and handover milestones. Six months describes the roadmap coverage, not a six-month consulting commitment.
You work directly with Rob alongside your nominated lead and implementation specialists. Your written scope sets the remote meeting schedule, review points and handover, so everyone knows what to expect.
How the work runs
Connect the research to the business
Agree your priority customers, offers, commercial journeys and available expertise. Review the current library and the production capacity the plan must fit.
You receive: Audience and commercial brief with agreed scope.
Research demand and existing coverage
Group keywords by audience need and intent. Examine relevant results, competitor coverage and your existing pages to identify where to create, improve or consolidate.
You receive: Research map with page intent, opportunity and evidence.
Design the roadmap and briefs
Connect commercial pages, supporting articles and proof. Sequence work over six months, specifying purpose, format, internal relationships and a practical owner.
You receive: Prioritised roadmap, page map and agreed batch of detailed briefs.
Set the team up to deliver
Walk writers and subject experts through the plan, sourcing expectations and review criteria. Agree what to measure and when to revisit priorities.
You receive: Editorial handover, reusable brief template and measurement plan.
Inside your delivery pack
Research with a purpose
Audience and keyword groups, intent, supporting evidence, existing-page matches and priorities linked to your business.
A six-month publishing roadmap
A sequence of new and improved pages, scaled to your production capacity and showing dependencies, owners and intended next steps for readers.
An agreed batch of detailed briefs
Each brief covers the reader question, page purpose, evidence required, outline, internal links and editorial acceptance criteria. Quantity is specified in the proposal.
A repeatable editorial method
Brief and review templates plus a walkthrough for your writers and subject experts, with measurement and update triggers.
From a keyword to a useful brief
Illustrative brief for a fictional software business. No search volume or client results are implied.
- Reader need
- An operations lead comparing ways to move an existing workflow into a new system.
- Page purpose
- Explain migration requirements, dependencies and risks so the reader can judge whether the product fits.
- Evidence required
- A verified import example, supported formats, known limitations and review by a product specialist.
- Content relationship
- Link from the migration overview to the technical requirements and a relevant case study, with an appropriate consultation route.
- Review criteria
- The page answers the comparison question accurately, supports its claims and provides a useful next step. Review qualified enquiries alongside discovery metrics.
What your team needs to provide
- A marketing lead who can prioritise products, audiences and outcomes.
- Access to the content inventory and available search and conversion data.
- Subject experts who can supply original evidence and review accuracy.
- An honest estimate of writing, design and publishing capacity.
Scope and responsibilities
- The six-month plan does not include writing and publishing every article.
- Design, CMS implementation, translation and ongoing editorial management need a separate scope.
- Brief quantities and revision rounds are agreed up front; additional markets or product lines change the scope.
- Search volume is an estimate. Publication count, rankings and revenue are not guaranteed outcomes.
We confirm review rounds and the clarification window in the proposal. If requirements change, we agree the effect on fees and delivery dates before additional work begins.
Scope, fee and next steps
The quote reflects market and product coverage, content-inventory size, research depth and the number of finished briefs. We agree a feasible publishing cadence before setting the roadmap so you buy a plan your team can deliver.
Share your website, what you need to decide and your preferred timing. Include an indicative budget if you have one. You will get a reply within one working day to explore the fit, then an agreed scope and fee before any work starts.
Research that leads to a decision
Your research should tell you what to build, publish or improve. Keywords are grouped by the customer problem, stage of the journey and the type of page needed, then mapped to specific content decisions. You can see why each priority belongs in the plan.
Search volume is one input. Commercial relevance, existing authority, competition, format, operational effort and the organisation’s first-hand expertise all affect whether an opportunity deserves investment.
Design the topic system before filling the calendar
A useful content strategy explains how service pages, evergreen resources, case studies and timely analysis support one another. The structure should help a person move from a question to a confident decision while giving search systems clear relationships between pages.
- Audience questions and search journeys
- Commercial and informational intent
- Topic ownership and cannibalisation risk
- Page formats and search-result expectations
- Information architecture and internal linking
- Content quality, sourcing and expert contribution
- Prioritisation by value, feasibility and strategic fit
Build a production system people can maintain
Your writers need more than a topic list. The plan includes briefs, evidence requirements, review criteria, update triggers and measurement. Where useful, your scope can include research or briefing workflows that save repeated effort while keeping editorial decisions with your team.
Useful for conventional and AI-assisted search
The same discipline supports AI-search visibility: answer genuine questions, make important information available in text, demonstrate first-hand expertise, support claims and build a coherent body of work. The strategy can include prompt and citation research without turning every article into formulaic “AI content”.
What this helps you achieve
- A content plan shaped by audience needs rather than a volume spreadsheet
- Clearer separation between commercial pages, resources and thought leadership
- Less duplication and stronger internal relationships between topics
- A repeatable briefing and review process
Common questions
What is included in keyword research services?+
The scope can include demand discovery, intent classification, competitor analysis, topic grouping, page mapping, prioritisation and a content roadmap. The exact output depends on the decision the research needs to support.
Do you write the content?+
The core engagement gives your writers, subject experts or agency the research, roadmap and agreed briefs to produce the content. Examples, templates or writing for important pages can be included by agreement; full ongoing production is scoped separately.
Can you audit an existing content library?+
Yes. A content audit can identify duplication, weak coverage, outdated information, unclear purpose and opportunities to consolidate, improve or remove pages.