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Start with the guide collection for migrations, CMS replacements, redesigns, navigation changes and site consolidation.
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How to audit canonical URLs before a website launch
A template-level test for canonical decisions, HTML signals and conflicting URLs before a rebuild or migration goes live.
How to test a redirect map before a site migration
Turn an old-to-new URL spreadsheet into a testable release contract, including destination relevance, redirect hops and post-launch evidence.
How to test JavaScript pages for search before launch
A practical way to check whether important content, links and search signals survive the journey from server response to rendered page.
How to verify a website release before search problems spread
A practical release check for important pages, feeds, sitemaps and the publishing route that puts them live.
CMS migration SEO requirements: what to specify before the build
Turn search requirements into decisions a product, content and engineering team can test before a CMS replacement goes live.
Navigation redesign SEO: protect discovery while improving the journey
A practical way to redesign menus and site architecture without losing important routes to valuable pages.
Multi-site consolidation SEO: how to decide what moves where
Plan the content, URL and measurement decisions behind merging several sites into one without treating every old page as interchangeable.
Website migration SEO checklist: before, during and after launch
A migration framework covering baselines, URL mapping, staging, launch control and the evidence needed to recognise problems quickly.
How to diagnose an organic traffic drop without guessing
A structured investigation that separates demand, reporting, ranking, indexation and technical change before recommendations are made.
Turn keyword research into a content strategy people can use
A planning framework that connects search demand, audience needs, page purpose, authority and production effort.
What an AI visibility audit should actually tell you
The scope, evidence and deliverables required for an AI visibility audit to produce decisions rather than a decorative score.
How to improve brand visibility in AI search
A practical sequence for improving technical eligibility, entity clarity, useful evidence and third-party corroboration without chasing prompt tricks.
How to redesign a website without losing SEO
How to protect search value when design, templates, navigation, content and technology change together.
AI content governance: a practical framework for quality and risk
A working model for using generative AI in content production without losing accuracy, accountability or editorial judgement.
Where SEO automation helps and where it creates risk
How to automate repetitive search and content work while keeping evidence, exceptions and editorial decisions visible.
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Website change and migrations
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