About Rob Knott

When an important search decision lands on your desk, you need someone who can get into the detail and make the next step clear. As an independent SEO and AI search consultant, I help you investigate the problem, assess your options and give your team a workable plan.

You benefit from experience across commercial copywriting, technical SEO and search leadership on large, complicated websites, followed by nearly five years at LinkedIn working across communities, creators and early AI-assisted content systems. That breadth helps connect your technical decisions to the content, measurement and people needed to make them work.

Recent engagements cover multi-brand GEO research, technical investigations, migrations and AI-search baselines. You work directly with me, with scope and responsibilities agreed around your team. All engagements are remote-only, drawing on remote delivery experience since 2018.

Discuss your challenge View CV
Rob Knott
Experience
10+ years
YunoJuno
5.0 rating
Delivery
Remote

Advice your team can put to work

Your developers need requirements they can build and test. Your content team needs priorities it can turn into briefs. Your stakeholders need to understand the trade-offs. Close work with engineering teams, alongside building products and automations, informs the level of detail you receive.

Where AI or automation can reduce repeated work, you get a practical assessment of what to use, what to build and where human review belongs. The goal is a workflow your team understands and can maintain.

You can expect direct answers, clear explanations and honesty about what the evidence does and does not show. Curiosity and practical experimentation shape how I work, with room to ask questions and challenge the recommendation.

Tools follow the problem

Your question determines the tools. Established research platforms, analytics, code and lightweight automation help investigate it. Recommendations take account of your existing setup, access and budget.

Research and measurement

Screaming Frog · Ahrefs · Semrush · Search Console · GA4 · Looker Studio

AI and automation

OpenAI · Claude · Gemini · Make · n8n

Technical delivery

JavaScript · React · TypeScript · Python · Node.js · SQL

Planning and collaboration

Notion · Google Workspace · Jira · Trello · Asana

The route here

From commercial writing and directory SEO to platform growth, enterprise consulting and AI-search research.

  1. Senior GEO Consultant (Contract)

    Performics · Stellantis account

    GEO audit and analysis across a major multi-brand automotive portfolio, assessing AI visibility, citations, sources, entity understanding and recommendation patterns and turning them into prioritised guidance.

  2. Senior Technical SEO and GEO Consultant (Contract)

    Monks

    Technical investigations, AI visibility baselines and GEO assessments for enterprise organisations including Heineken, ASML and Revlon, followed by implementation priorities, QA and stakeholder-ready guidance.

  3. Head of SEO and AI Strategy (Fixed-term)

    Free Courses UK

    Led technical SEO, content planning, AI visibility and performance measurement across multiple sites, while building AI assistants, internal tools and workflow automations for research and learner journeys.

  4. Fractional Head of SEO

    Coherence

    SEO leadership across migrations, CMS upgrades and digital transformation: risk reviews, redirect strategy, crawl and indexation checks, structured-data QA, staging reviews and post-launch validation.

  5. Co-founder

    Ampli

    Co-founded an AI-powered SEO platform that automates content research and brief generation. Reduces a manual planning process from hours to minutes.

  6. Community and Creator Programmes

    LinkedIn

    Worked across LinkedIn communities, creator programmes and Collaborative Articles, including AI-generated prompts, creator quality signals, search demand alignment and large-scale platform growth.

  7. Head of SEO

    MoreNiche

    Owned SEO strategy across multiple affiliate and brand sites. Built site architecture frameworks, owned migrations, set content standards and led cross-functional collaboration.

  8. SEO Manager

    Thomson Local

    Led SEO strategy for one of the UK's largest online directories at 20M+ pages. Crawl budget, internal linking, structured data and Core Web Vitals at scale.

  9. Freelance SEO Consultant

    YunoJuno

    Nearly a decade of freelance SEO and content strategy work through one of the UK's leading curated freelance platforms, with a 5.0 rating across 39 verified reviews.

  10. Digital Copywriter to SEO Manager

    Delta Force Paintball

    Secured a first digital role using a self-published book as an application portfolio, then built a practical foundation in commercial copywriting, content strategy and on-page SEO before moving into technical and strategic search.

Could your team use this kind of support?

Share what is changing and what your team needs to decide. You will get a reply within one working day to explore the fit and a useful starting point.

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