Things I’ve built

Web platform

Elkwood Studios

A website delivery system that combines fast static sites with the editorial, booking and customer tools small businesses actually need.

I build the technology behind the service: turning a business brief into a homepage concept, then supporting the journey through feedback, production and ongoing care. AI handles repetitive groundwork, with people responsible for the finished website.

Original stories, audio and publishing

Dreaming with Lumi

Why should bedtime stories stop when we grow up? I created Lumi to bring a little of that wonder back, through thoughtful stories and immersive sound for adults winding down at night.

I write the original stories, work with a voice artist on narration, and layer music and environmental recordings into each world. The website brings the story library, listening experience and search-led editorial content together, with routes into the podcast on Spotify, Apple Podcasts and YouTube.

Free career tools and community publishing

Getting Out of Retail

After thirteen years in retail, writing Retail Stole My Life helped me move into copywriting. I built this platform to help other retail workers recognise the skills they already have and find a realistic next step.

It brings together a skills-to-career mapper, CV-building and job-tailoring tools, a job-ad decoder and practical guides. The project connects my book and established retail communities with something people can use, turning shared experience into tangible help rather than another motivational speech.

Playable game · OpenAI Codex hackathon project

The Other Wizard

Could I build the kind of game I loved as a child? This independent tribute to the ZX Spectrum classic Feud began as an isometric room and grew into a browser-based world of rival wizards, ingredients and spellcraft.

I directed the design and playtesting, using Codex as my implementation partner. The build combines tactical rival AI, authored and generated realms, weather, spatial audio and a spell system. The real experiment was the feedback loop: testing how it felt, finding what failed and refining it into a playable game.

YouTube channel · New project

Late Night Systems

A place to share the process behind the things I build. Late Night Systems explores AI, practical tools and experiments in creating a more independent working life through technology.

The early videos document building my own alternative to expensive SEO software, creating The Other Wizard and getting a website from an idea to a live deployment with Codex. It is a new channel built around showing the work, explaining the decisions and making the process useful to other people.

Prospecting software

Pocket Leads

A local-business discovery and outreach platform built to turn fragmented public data into a practical sales workflow for agencies.

Search planning tools

Bedrock Search

A set of evidence-led tools for modelling search investment, opportunity and return without hiding the assumptions behind a single score.

Growth and product studio

ELK.

A studio built around senior, hands-on delivery across search, AI, product, strategy and performance, without the overhead of a traditional agency model.