Technical SEO starts with the decision you need to make
Your crawl report may flag thousands of issues while leaving the real question unanswered: which ones are affecting your business? The investigation connects those findings to discovery, indexation and performance, so you can judge what deserves attention.
You start with the decision you need to make. That might be why valuable pages are not indexed, whether a rendering approach creates risk, or which part of your technical backlog deserves engineering time. The scope follows that question.
Find the cause behind the symptoms
The exact work depends on the site, but the investigation can span crawlability, indexation, rendering, information architecture, internal linking, canonicalisation, structured data, faceted navigation, international targeting and performance.
- Google Search Console, analytics and server evidence alongside crawl data
- Templates and page types rather than isolated URLs
- JavaScript rendering and differences between source, rendered HTML and indexed output
- Hreflang, canonical and international-site relationships
- Duplicate, thin and unintentionally generated URL populations
- Structured data that accurately represents visible content
- Internal linking, crawl paths and information architecture
- Measurement plans for changes that cannot be evaluated immediately
Recommendations designed to survive implementation
A recommendation is only useful if a team can implement and verify it. Findings are translated into the level of detail needed by developers, product owners and stakeholders. Important requirements include the intended behaviour, examples, acceptance criteria, dependencies and a way to test the result.
If the same issue keeps returning, your team can get reusable checks, documentation or lightweight automation to catch it in future releases. You agree that work as part of the scope.
Choose the level of support your problem needs
You can start with a defined investigation or bring in support across implementation and validation. You leave with the findings, requirements and checks your team needs to keep making progress. The duration and handover are agreed around your project.
What you receive
- A clearly defined investigation rather than an indiscriminate list of checks
- Evidence from crawling, indexation, templates, rendering and performance data
- Prioritised recommendations connected to risk and commercial value
- Developer-ready requirements, acceptance criteria and QA checks
- A walkthrough for the people who will implement the work
- Follow-up validation after important changes are released
What this helps you achieve
- A shared explanation of what is limiting search performance
- Fewer low-value tickets and clearer engineering priorities
- Greater confidence before committing to architectural change
- A repeatable way to verify that fixes worked
Common questions
What does a technical SEO consultant do?+
A technical SEO consultant investigates how a website is crawled, rendered, indexed and understood. The work connects technical evidence to priorities, implementation requirements and measurable outcomes rather than stopping at a list of tool warnings.
Can you work directly with developers?+
Yes. Your developers receive tickets, examples, acceptance criteria and QA checks, with direct collaboration through implementation where agreed. That gives your team a clear specification and a way to verify the result.
Do you provide one-off technical SEO audits?+
Yes. A focused audit or diagnostic sprint is often the right format when there is a defined problem. Broader advisory support is available when the work spans multiple teams or releases.
Do you work remotely?+
Yes. My consultancy is designed for remote delivery across the UK and internationally, including workshops, stakeholder sessions and developer collaboration.