Senior search strategy for complex decisions and important change.
I help teams plan migrations, diagnose technical problems, measure AI-search visibility and build practical content and search systems. The result is clearer evidence, better decisions and a plan your team can carry forward.
Independent consultant working remotely with teams across the UK and internationally.
Selected organisations and brands
Where I add the most value
Focused consultancy for the search work where diagnosis, judgement and a clear operating plan matter more than another monthly report.
Technical SEO Consultancy
Senior technical investigation for complex websites, difficult performance problems and decisions that need more than a generic crawl report.
Website Migration and Redesign SEO
SEO planning, risk control and validation for migrations, redesigns, CMS upgrades and platform changes.
AI Search Consultancy
A practical strategy for understanding and improving how your organisation appears across AI-assisted discovery.
AI Search Visibility Audit
A measured baseline of how your brand is surfaced, described and cited across the AI-search journeys that matter.
Keyword Research and SEO Content Strategy
Research and content planning that connects audience demand to a site structure, editorial programme and measurable commercial purpose.
Strategic Search Advisory
Experienced, independent guidance for search decisions, programmes and systems that cross product, content, engineering and leadership teams.
Selected case studies
Detailed accounts of the problem, the evidence and the decisions that moved the work forward.
Enterprise automotive · AI search
Building an AI-search baseline across a global automotive portfolio
A repeatable measurement framework for understanding how multiple brands appear, compete and are represented across generative search.
Major visitor attraction · GEO research
Finding AI-search opportunity when the website could not be crawled
An early-stage GEO investigation that exposed a fundamental technical barrier and showed how third-party sources were already shaping recommendations.
Digital transformation · Migration
Putting SEO governance around a high-risk website migration
Technical SEO embedded before, during and after launch so a complex redesign could change without losing the signals that already worked.
“High quality work. Goes above and beyond. Strong SEO insight alongside copywriting. Easy to work with and highly reliable. Communicates clearly and takes ownership.”
5.0 rating
across 39 verified reviews
Ways to work together
Defined remote engagements, available directly or as white-label agency support.
Audit sprint
A focused, senior-level audit with a priority list and developer-ready recommendations.
Migration project
SEO planning, QA and validation across a website migration or platform change.
AI search visibility baseline
A practical benchmark of how your brand and content surface across AI search.
Agency specialist support
Defined senior input for audits, migrations, pitches and AI-search work, white-label or client-facing.
Strategic advisory
Focused guidance for an important search decision, programme or transition, with a clear handover.
Developer training
Practical SEO training, documentation and ticket support for engineering teams.
Latest articles
Practical frameworks for AI search, technical investigations, migrations and content strategy.
Common questions
Need senior SEO or AI search support?
If you have a complex site, a migration, an agency delivery gap, or questions about how AI search is changing discovery, I can help you get clarity and turn it into action.