Latest articles
Migrations··12 min
Website migration SEO checklist: before, during and after launch
A migration framework covering baselines, URL mapping, staging, launch control and the evidence needed to recognise problems quickly.
Technical SEO··9 min
How to diagnose an organic traffic drop without guessing
A structured investigation that separates demand, reporting, ranking, indexation and technical change before recommendations are made.
Content strategy··9 min
Turn keyword research into a content strategy people can use
A planning framework that connects search demand, audience needs, page purpose, authority and production effort.
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AI search and GEO
Measurement, evidence, citations and the work required to turn a new channel into a programme a team can govern.
Technical SEO and migrations
Diagnosis, launch control and technical systems for high-risk changes and complicated websites.
Content strategy and systems
Research and planning methods that connect audience needs, search demand and sustainable production.